Revolucao GearUp! is the advertisement action created to present the new TurboJogos product for the BrasilTelecom company. A special broadband conexion with special features, focus on public who uses internet to play games.
It is an innovative proposal to the target and also calls online players for a ''revolution'' that enhances a high performance. The campaign explored the feeling of community. The site was the meeting point for elite groups, gathering players with the best broadband conexions for high level matches.
Visual strategy inspired on the actual target habits. With a sly and wellmade design, this site presented the product as a first-person thematic game. Looking for a unique and relevant experience, we created several environments, mixing task missions for players and content delivery in a dynamic way.
